Assertive Display

The market-leading outdoor viewability solution.

Arm Assertive Display is powered by an innovative local tone-mapping engine, it continuously adapts each individual pixel to compensate for sub-optimal conditions, such as limitations of the display, ambient light conditions and reduced backlight using state-of-the-art pixel processing algorithms.

This means that the effective screen contrast ratio can remain around 1000:1, similar to an HDTV, even when the real screen contrast ratio is around 10:1, as it is for LCD and OLED displays in bright sunshine. 

Additionally offering advanced power-saving features, it acts to maximize the quality of movies, photos and games under any viewing conditions using any display technology.