Assertive Display

Arm Assertive Display is the market-leading outdoor viewability solution. Powered by an innovative local tone-mapping engine, it continuously adapts each individual pixel to compensate for sub-optimal conditions, such as limitations of the display, ambient light conditions and reduced backlight using state-of-the-art pixel processing algorithms.

This means that the effective screen contrast ratio can remain around 1000:1, similar to an HDTV, even when the real screen contrast ratio is around 10:1, as it is for LCD and OLED displays in bright sunshine. 

Additionally offering advanced power-saving features, it acts to maximize the quality of movies, photos and games under any viewing conditions using any display technology.

  • Graphics Processing from Arm

    Including both graphics and GPU Compute technology, Mali GPUs offer a diverse selection of scalable solutions for low power to high performance smartphones, tablets and DTVs.

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  • Mali Video Processors

    The first video IP solution to offer multi-standard codec, including HEVC, for both encode and decode on a single core.

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