Tata Elxsi is an automotive ecosystem partner.

Tata Elxsi

Tata Elxsi is a design and technology services company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. A part of the $100 billion Tata group, Tata Elxsi addresses the Automotive, Communications, Consumer Electronics, Healthcare, Media and Semiconductor sectors. Our 6,000+ skilled designers, technology experts and engineers maintain the highest standards of delivery and quality excellence in our services to customers across North America, Europe, Africa and APAC.

Tata Elxsi in Automotive

 Tata Elxsi is a leader in automotive market enabling our customers to come up with innovative & first to market technologies. Our industry experience in working with leading OEMs, Tier 1 suppliers, tool and chip vendors, makes us the preferred partner for system and sub-system design for the entire product lifecycle. Our service offerings include Embedded Software Development, Model-based design, Verification & Validation, Hardware Development, ISO26262-Functional Safety, Process & Domain consultancy, Cybersecurity.

Tata Elxsi’ s partnership with industry bodies such as AUTOSAR, Artop and GENIVI enables it to provide expertise in the design and development of Next-gen automotive electronics, pertaining to Powertrain and Hybrids, Body & Chassis, Safety & Security, and Infotainment & Telematics. We are certified ISO 27001:2013 and ISO 9001:2015 standards and are compliant to Automotive SPICE® Organization Maturity Level 5.

Credentials

  • Over 20 Years of dedicated focus in Automotive Electronics
  • Exposure working with 16 OEMs, 50+ Tier 1 Suppliers, SoC and tool companies
  • 3,500+ strong team of automotive technologists, engineers and designers
  • Rich portfolio of tools, solutions & platforms for productivity improvement & automation.
  • Premium member of AUTOSAR Consortium | Products & Professional Services
  • Sophisticated Labs & Infrastructure for - HILS | Multimedia & Infotainment | Hardware | Advanced UI | Test Vehicles | Lab Cars
  • Investments in Next Generation Technologies - Autonomous Driving, Artificial Intelligence
  • Dedicated division for Functional Safety
  • Largest design house in Asia for ID & UX/UI – over 300+ designers

“We have been working on driverless car solutions for the past few years now and have come up with our own intelligent autonomous vehicle middleware platform called ‘Autonomai’ – an AI-based solution. This platform's sensor fusion algorithm combines inputs from Lidar and other sensors and leverages AI and deep learning to come up with various use-case scenarios of driverless cars. We have recently licensed this software to a global Top 5 OEM and field trials are currently ongoing in Europe.”

Nitin Pai, Sr. VP, Marketing & Strategy speaking on TATA Elxsi's driverless car initiatives to AutoCar Professional

“In testing and simulation, we are working on sensor modeling and simulation, synthetic scenario creation, e-mobility – highly automated system level validation for electric vehicles, connected mobility – remote operation, vehicle security and apps validation and production-oriented AD validation engine for testing OEM/Tier-1s autonomous driving platform for our Indian customers.”

Shaju.S, GM & Head of Automotive Business, Tata Elxsi

Solutions

Tata Elxsi has been in the Automotive Electronics industry for more than 20+ years. In Automotive, we have expertise in end to end Product development services in automotive electronics. We have established a wide range of services scope, customers from all across the globe, high market adoption and niche portfolio mix. These are among the best in the industry.

Tata Elxsi offers customized R&D services spanning across the product’s lifecycle to automobile manufacturers and component suppliers. Our industry experience in working with leading OEMs, Tier 1 suppliers, tool and chip vendors, makes us the preferred partner for system and sub-system design for the entire product lifecycle.

Our service offerings include:

  • Model-based design
  • Development of control systems
  • Embedded coding
  • Rapid prototyping
  • Hardware design
  • Verification and validation
  • Process and domain consultancy

Our key focus areas include:

  • Body & Chassis Electronics: Designing Front & Rear Lighting Systems, Instrument Cluster, Steering & Suspension Systems, Door Systems etc.
  • Telematics & Infotainment: Connectivity, Navigation and location-based applications, Front and Rear Seat Entertainment, Multimedia, Human Machine Interface system etc.
  • Powertrain Electronics: Designing an engine management system (Gasoline, Diesel & Hybrid), Transmission systems etc.
  • Hybrid Electronics: Battery Management system, DC-DC Converter, Motor Control etc.
  • Safety & Security: Designing central locking system, passive entry system, night vision system, blind spot warning, parking assistance system etc.
  • AUTOSAR: AUTOSAR migration services, AUTOSAR component & tool development, AUTOSAR stack support & maintenance, AUTOSAR training etc.
  • Transportation Design:

    Creating mobility of tomorrow. Mobility is being constantly redefined in order to increase efficiency of travel, but most importantly be sensitive to the environment. Tata Elxsi’s multi-disciplinary group of designers and engineers deliver high quality design solutions exclusively for the automotive, aerospace and shipbuilding industry.

    We run Centers of Excellence (CoE) in the key areas of styling/aesthetic design, Class-A surfacing and BIW (Body in white) design. Over the years, we have emerged as the design and engineering partner for some of the leading automotive OEMs.

    Service offerings include:

    • Conceptualization and Computer aided Styling (CAS)
    • Class A surfacing - Alias and ICEM
    • Packaging and engineering detail design
    • Mockup making and prototyping support
    • Automotive animation and special effects

    Tata Elxsi’s advanced autonomous vehicle middleware platform ‘Autonomai’, with deep learning and AI capabilities, is designed to help OEMs and system suppliers build, test and deploy customizable autonomous vehicle applications.

    Tata Elxsi has internally developed a configuration tool named 'eZyConfig' which is used to configure and generate code for modules adhering to AUTOSAR standard. The tool was built using Artop (artop.org) and eclipse (eclipse.org). Artop (AUTOSAR Tool Platform) is an implementation of common base functionality for AUTOSAR development tools.

    Resources


    AUTONOMAI: Tata Elxsi’s advanced autonomous vehicle middleware platform ‘Autonomai’, with deep learning and AI capabilities, is designed to help OEMs and system suppliers build, test and deploy customizable autonomous vehicle applications.

    eCockpit: eCockpit facilitate simultaneous working of Infotainment, Instrument Cluster, HUD and ADAS functionalities from a single SoC without compromising the graphics performance and security needs.

    VDRIVE: Test solution for the lab-based validation of Autonomous Driving and ADAS algorithms.

    V2X Emulator: V2X Emulator is a comprehensive Test Solution for V2X testing.

    AUTOMATE: Vision-based Test Solution: A test solution that governs a HILS system, with custom algorithms and libraries that defines and decides the test execution in a closed loop environment for automotive applications.

    TEVAS: Tata Elxsi Vehicle Acoustics Solution: Fully electronic solution to Vehicle Acoustics, utilizing advanced DSP technologies.

    Driver Monitoring System (DMS): DMS solution helps in checking the status of the driver under various conditions of driving by monitoring the eye gaze, face, head pose, body posture and various other associated parameters.

    Camera Monitoring System (CMS): Cameras in place of side mirror processing the rear views to centre console. CMS provides better view, features, control and visibility under extreme weather conditions.

    Lane Keep Assist System (LKA): Camera-based system which will help in maintaining the vehicle within lane while driving. If the vehicle drifts from the intended lane without the use of a turn signal then LKAs bring/keep the vehicle to center of the intended lane.

    3D Surround View System (SVS): 4 cameras, with 180 degree FoV providing real-time video which is processed and a composite view of the surrounding of the car generated and sent to display over HDMI.

    AUTOSAR BSW and Config Tool: Tata Elxsi’s AUTOSAR 4.x & 3.x BSW along with configurator & RTE generator tool solution provides customers with an early-to-market, fully compliant and proven solution for their upcoming AUTOSAR programs.

    Audio, Video, Speech Codecs: Audio Video Speech codecs optimized for multiple hardware platforms.

    For further information on our automotive IP solution, please click here.